Anti-counterfeit Packaging Market Growth & Trends
The global anti-counterfeit packaging market size is expected to reach USD 345.93 billion by 2030, expanding at 12.1% CAGR from 2023 to 2030, according to a new report by Grand View Research, Inc. This is attributed to the growing demand for anti-counterfeit solutions used to prevent negative impacts caused by product piracy and counterfeiting in the global economy.
Counterfeit products result in loss of sales, becoming a major concern for product manufacturers. Furthermore, the poor quality of replicates damages the brand image. This has driven product manufacturers to use anti-counterfeit technology packaging solutions. For instance, footwear brand Nike faces the threat of counterfeit goods and to safeguard the integrity and authenticity of its footwear the company integrates RFID technology’s anti-theft function into its products.
Covert technologies are considered to be beneficial for brand owners and manufacturers, to maintain product authentication. The technology offers various benefits including ease in end-use verification, and helps to build appealing designs for the products. As a result, the technology is expected to grow at a significant rate over the forecast period.
The industry players are adopting several strategies including mergers & acquisitions, partnership agreements, joint ventures, and collaborations to increase their market share. For instance, in January 2022, AWT Labels & Packaging Inc acquired MacArthur Corporation which provides RFID, serialized barcoding, and other anti-counterfeit packaging technologies. This acquisition will help AWT Labels & Packaging Inc to enhance the products used in packaging with these technologies.
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Report Attribute Details
Market size value in 2023 — USD 155.30 billion Revenue forecast in 2030 — USD 345.93 billion Growth rate — CAGR of 12.1% from 2023 to 2030 Base year for estimation — 2022 Historical data — 2018–2020 Forecast period — 2023–2030 Report updated — June 2023
Anti-counterfeit Packaging Market Report Highlights
The growth of the anti-counterfeit packaging industry is driven by increased penetration in major end-use industries and the increasing focus of product manufacturers on brand protection and improving its supply chain efficiency
The high implementation cost of anti-counterfeit technology in packaging significantly restrains the anti-counterfeit packaging demand
North America accounted for the highest market share in 2022 owing to the robust base of pharmaceutical, food and beverage, and consumer goods manufacturing companies in the region. This in turn drives the demand for anti-counterfeit technology-based packaging in the region to maintain product authenticity
On April 20, 2023, Asahi Kasei Corporation collaborated with TIS to establish the Akliteia digital anti-counterfeiting platform to be affixed to the packaging of Hadate fresh sea urchin developed by Hadate Suisan. This will help the customers verify the authenticity of the packed product and counter the sales of sea urchin products falsely labeled as Hadate Suisan
On April 20, 2023, Amazon launched the Anti-Counterfeiting Exchange (ACX) project to enable retailers to identify and track counterfeit goods. This initiative can help drive the demand for anti-counterfeit technology-based packaging products
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