Manual Toothbrush Market Growth & Trends
The global manual toothbrush market size is expected to reach USD 10.25 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 7.5% from 2022 to 2030. The market is largely driven by factors such as improving oral hygiene awareness among people and the rising need to reduce the incidence of oral complications.
The promotion of manual toothbrushes by manufacturers through various innovative marketing techniques is another driving factor for the market. Roping in well-certified dentists for branding; extensive distribution networks in urban and rural markets for better availability; tie-ups with sales personnel and distributors; advertisement campaigns through digital, print, and visual media in magazines, newspapers, on hoardings, through radio, television channels, billboards; and competitive pricing are some of the major marketing strategies players adopt to stay ahead in this highly competitive market. Rising product innovation is also driving the market. Improvements in the size and quality of the bristles, product design catering to different age groups, changes in the structure and shape of the head, increased flexibility, and improvement in angled handles are some of the major modifications made by key manufacturers. Additionally, the popularity of toothbrushes made from plant-based and biodegradable materials such as bamboo and corn starch is also rising as an increasing number of consumers get influenced by sustainability and eco-friendly trends in the consumer goods market.
Medium soft toothbrush emerged as the largest segment and accounted for a share of over 45.0% in 2021. This segment is expected to be dominant during the forecast period. The ultra-soft segment is expected to expand at a CAGR of 7.3% from 2022 to 2030. As rigorous teeth brushing can cause gum disease, many periodontists recommend using toothbrushes with medium or soft nylon bristles because they cause less epithelial stress. Ultra-soft toothbrushes have bristles that are mild enough to preserve the gums when brushing and flexible enough to fully clean the teeth without exerting excessive pressure.
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Manual Toothbrush Market Report Scope
Report Attribute Details Market size value in 2022 — USD 5.71 billion Revenue forecast in 2030 — USD 10.25 billion Growth rate — CAGR of 7.5% from 2022 to 2030 Base year for estimation — 2021 Historical data — 2017–2020 Forecast period — 2022–2030
Manual Toothbrush Market Report Highlights
The medium soft toothbrush segment accounted for the largest share in 2021. The product growth is attributed to growing product recommendations by dentists due to their effectiveness. Medium-soft bristles in toothbrushes are more effective in comparison with ultra-soft bristles
In terms of end-user, the individual segment emerged as the largest category in 2021. This segment is expected to dominate the market throughout the forecast period due to the increasing prevalence of some of the common disorders, such as periodontal disease, cavities, and tooth decay among adults. According to a survey conducted by the National Hospital of Odonto-Stomatology in 2017, close to 90% of people in the country have witnessed some form of dental problems
In 2021, Asia Pacific held the largest share. The region also emerged as the most lucrative market for manual toothbrushes and is expected to retain its dominance throughout the forecast period. Asia Pacific is expanding rapidly owing to lucrative opportunities and a growing consumer base in the region. The region comprises about half of the world’s population with a constantly increasing number of adults and children, who are focusing on practicing personal hygiene including oral care
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